Rix fm strengthens hold on radio listeners

Rix fm strengthens hold on radio listeners

Stockholm
August 10, 2001
16.58 CEST

RIX FM STRENGTHENS HOLD ON RADIO LISTENERS Modern Times Group MTG AB, the international media group, today announced that RIX FM has increased its number of listeners, securing its position as Sweden's largest commercial radio network. This position was confirmed today when Radioundersökningar AB (RUAB) announced the results of its audience survey, which also reported a decline in listener numbers for RIX FM's main competitor, NRJ. In the latest audience survey RIX FM's number of listeners was shown to have increased by 7% in Sweden, from 674,000 to 722,000 listeners per day, Monday through to Sunday. Sweden's second largest commercial radio network, NRJ, saw a decline in its number of listeners in the same period from 622,000 to 618,000. RIX FM's 'RIX MorronZoo' hosted by Roger, Titti and Gert Fylking, is by far Sweden's most popular morning show among the commercial radio networks and continues to attract a growing number of listeners. "We continue to take an increased share of the advertising market based on our increasing share of listeners. This is based on our national position, our creative content and innovative sales. I am particularly pleased that RIX MorronZoo continues to be so popular with the public," says Christer Modig, head of programming at RIX FM. For further information, please visit www.mtg.se, email info@mtg.se, orcontact: Hans-Holger Albrecht, President and CEO of MTG +46 (0) 8 562 00050 Matthew Hooper, Investor Relations +44 (0) 20 7321 5010 Bert Willborg, Press Relations +46 (0)70 727 7022 Modern Times Group MTG AB has seven business areas: Viasat Broadcasting (free-to-air and pay TV channels in nine countries), Radio (seven networks in five countries), New Media (the Everyday interactive TV portal, Internet portal, Mobile portal, and teletext services), Publishing (financial news and information services), Modern Interactive (home shopping, e-commerce, and logistics), SDI Media (subtitling and dubbing services), and Modern Studios (content production and library). Modern Times Group MTG AB's class A and B shares are listed on the Stockholmsbörsen O-list (symbols: MTGA and MTGB) and on the Nasdaq National Market in New York (symbol: MTGNY). ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2001/08/10/20010810BIT00510/bit0002.doc http://www.waymaker.net/bitonline/2001/08/10/20010810BIT00510/bit0002.pdf

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