Third Quarter Highlights • Net sales up 7% year on year to SEK 3,177 (2,960) million, or up 3% year on year at constant exchange rates • Operating income of SEK 377 (574) million • Pre-tax profit of SEK 336 (595) million • Net income of SEK 254 (405) million • Basic earnings per share of SEK 3.86 (6.07) Nine Month Highlights • Net sales up 8% year on year to SEK 10,097 (9,320) million, or up 2% year on year at constant exchange rates • Operating income of SEK 1,199 (1,753) million when excluding SEK 1,173 million of income from discontinued DTV Group in 2008 • Pre-tax profit of SEK 1,096 (1,790) million when excluding SEK 1,173 million of income from discontinued DTV Group in 2008 • Net income of SEK 836 (1,225) million when excluding SEK 1,175 million of net income from discontinued DTV Group in 2008 • Basic earnings per share of SEK 12.51 (35.87) when including income from discontinued DTV Group in 2008 Hans-Holger Albrecht, President and Chief Executive Officer, commented: “We have delivered continued sales growth and a group operating margin of 12% in the seasonally smallest advertising sales quarter of the year, and despite the global economic recession. This clearly demonstrates the benefit of operating an integrated free and pay-TV broadcasting group, as well as the ongoing impact of our consistent group-wide cost control. As the challenger in most of our markets, we have also continued to benefit from the structural tailwind of digitalising TV markets, which has increased the penetration and pricing potential for our channels. Furthermore, our healthy financial position and cash flows have enabled us to invest selectively to capitalise on these changes by further enhancing our viewing shares and channel offerings. This has resulted in higher market shares in almost all of our markets and even stronger competitive positions from which to develop the Group moving forward.” The company will host a conference call today at 15.00 Stockholm local time, 14.00 London local time and 09.00 New York local time. To participate in the conference call, please dial: International: +44 (0)20 7138 0824 Sweden: +46 (0)8 5051 3641 US: +1 212 444 0481 The access pin code for the conference is 4820297 To listen to the conference call online, please go to www.mtg.se. A replay facility will be made available for 7 days after the conference call. To access the replay, please dial: International: +44(0) 20 7111 1244 Sweden: +46 (0)8 5051 3897 US: +1 347 366 9565 The access pin code for the replay facility is 4820297# *** For further information, please visit www.mtg.se, or contact: Hans-Holger Albrecht, President & Chief Executive Officer Mathias Hermansson, Chief Financial Officer Tel: +46 (0) 8 562 000 50 Investor & Analyst Enquiries: Matthew Hooper / Oscar Hyleen: Tel: +44 (0) 7768 440 414 / +46 (0) 707 620 024 Email: investor.relations@mtg.se Press Enquiries: Bert Willborg Tel: +44 (0) 7912 280 850 Email: bert.willborg@mtg.se