Second Quarter Highlights • Net sales up 8% year on year to SEK 3,584 (3,318) million • Stable operating income of SEK 588 (591) million when excluding SEK 1,164 million of income from discontinued DTV Group in 2008 • Pre-tax profit of SEK 566 (621) million when excluding SEK 1,164 million of income from discontinued DTV Group in 2008 • Net income of SEK 436 (438) million when excluding SEK 1,160 million of net income from discontinued DTV Group in 2008 • Basic earnings per share of SEK 6.45 (23.90) when including income from discontinued DTV Group • Payment of SEK 329 million (SEK 5 per share) cash dividend Half Year Highlights • Net sales up 9% year on year to SEK 6,920 (6,360) million • Operating income of SEK 822 (1,170) million when excluding SEK 1,181 million of income from discontinued DTV Group in 2008 • Pre-tax profit of SEK 760 (1,187) million when excluding SEK 1,181 million of income from discontinued DTV Group in 2008 • Net income of SEK 582 (829) million when excluding SEK 1,166 million of net income from discontinued DTV Group in 2008 • Basic earnings per share of SEK 8.65 (29.68) when including income from discontinued DTV Group Hans-Holger Albrecht, President and Chief Executive Officer, commented: “Market conditions remained tough in the second quarter with advertising budgets under pressure across all markets and broadcasters reporting substantial falls in revenue. However, our free-TV operations continued to outperform rival channels and took further viewing and market shares, whilst our pay-TV businesses continued to demonstrate their resilience with rising sales and ARPU. Total Group sales were up year on year in the second quarter in both reported and local currency terms, whilst profits from continuing operations were stable and each business area reported positive results”. “Our balanced mix of subscription and advertising revenues across multiple territories yields healthy cash flows and enables us to invest where we see medium and long term opportunities. We have therefore continued to add new channels and invest in our programming schedules, in order to further enhance our market positions through the current downturn and take advantage of the opportunities provided by the digitalisation of television markets across Europe. At the same time, we are benefiting from the cost reduction measures that we have introduced across the Group and we have successfully refinanced the Group's only debt that was falling due before 2011. We have paid a dividend for 2008 and have low levels of net borrowing, which leaves us in a strong and flexible position moving forward." The company will host a conference call today at 15.00 Stockholm local time, 14.00 London local time and 09.00 New York local time. To participate in the conference call, please dial: International: +44 (0)20 7806 1956 Sweden: +46 (0)8 5352 6407 US: +1 718 354 1388 The access pin code for the conference is 4902440 To listen to the conference call online, please go to www.mtg.se. A replay facility will be made available for 7 days after the conference call. To access the replay, please dial: International: +44 (0)20 7806 1970 Sweden: +46(0)8 5876 9441 US: +1 718 354 1112 The access pin code for the replay facility is 4902440# ***