First Quarter Highlights • Net sales up 6% year on year to SEK 3,524 (3,336) million – up 10% year on year at constant exchange rates • Free-TV Scandinavia net sales up 11% year on year to SEK 980 (886) million – up 15% year on year at constant exchange rates • Operating income up 36% year on year to SEK 415 (306) million when excluding associated company income • Operating income more than doubled year on year to SEK 522 (233) million when including SEK 107 (-73) million of associated company income • Pre-tax profit more than doubled year on year to SEK 469 (195) million • Net income more than doubled year on year to SEK 300 (146) million • Basic earnings per share more than doubled year on year to SEK 4.60 (2.19) Hans-Holger Albrecht, President and Chief Executive Officer, commented: “Our record Q1 sales reflect particularly strong growth for our Scandinavian free-TV and radio operations, which follows further audience and advertising market share gains. The Nordic and East European pay-TV operations also delivered healthy sales growth following subscriber intake and rising ARPU levels, and the Nordic internet retailing businesses continued to benefit from their market leading positions and the ongoing shift of retail sales from the high street to the internet. The situation in the East European advertising markets has improved with lower year on year declines, and we have reported stable or higher advertising market shares in each territory.” “This growth, combined with strict cost control through the downturn, has enabled us to deliver substantially increased operating and net profits in the quarter. We have continued to convert a high proportion of our earnings into cash flows, which have been used to further develop our businesses by investing in the expansion of our existing operations, consolidating our ownership in key assets, and making targeted acquisitions. Our strong and flexible financial position has also enabled us to proposed an increased dividend payment to our upcoming Annual General Meeting. “We have also just announced our intention to demerge our internet retailing business by distributing shares in CDON Group to MTG shareholders in the next 6 to 9 months. The spin-off is a natural step given the Group’s focus on our core broadcasting operations, our commitment to delivering shareholder returns, and the benefit for CDON Group of an independent profile as a high growth regional market leader. At the same time, we are continuing to implement our online digital broadcasting strategy by developing our fast growing Viasat OnDemand online video service, which already has the most competitive online TV content offering in the Nordic region.” The company will host a conference call today at 15.00 Stockholm local time, 14.00 London local time and 09.00 New York local time. To participate in the conference call, please dial: International: +44 (0)20 7806 1950 Sweden: +46 (0)8 5352 6408 US: +1 212 444 0412 The access pin code for the conference is 1446404 To listen to the conference call online, please go to www.mtg.se. A replay facility will be made available for 7 days after the conference call. To access the replay, please dial: International: +44(0) 20 7111 1244 Sweden: +46 (0)8 5051 3897 US: +1 347 366 9565 The access pin code for the replay facility is 1446404# *** For further information, please visit www.mtg.se, or contact: Hans-Holger Albrecht, President & Chief Executive Officer Mathias Hermansson, Chief Financial Officer Tel: +46 (0) 8 562 000 50 Investor & Analyst Enquiries Matthew Hooper Tel: +44 (0) 7768 440 414 Email: investor.relations@mtg.se Press Enquiries Bert Willborg Tel: +44 (0) 7912 280 850 Email: bert.willborg@mtg.se