• ESL – the world's largest esports company and part of MTG AB – today reports significant growth across multiple metrics for major ESL tournaments.
• Viewership (unique users) has increased with 90 percent in the seven first months of 2019
• MTG is the home of esports and gaming entertainment, and owns a majority stake of ESL (82 percent) and its Swedish counterpart DreamHack (100 percent)

Over the course of the first seven months of 2019, ESL’s data shows that unique users (+90%), hours watched (+190%) and video views (+55%) have all significantly increased as a result of fans tuning into Master-properties such as ESL One, Intel Extreme Masters and ESL Pro League tournaments, shattering the numbers recorded in 2018*. The data does not refer to or include visitors at the event venues.

“We welcome this continued viewership growth for ESL. Our focus now is to professionalize esports to enable media buyers to fully commit to investing in to this exciting vertical. Speeding up monetization and increasing the value of media rights in esports will be to the benefit of the whole industry; teams, sponsors, players, fans and investors,” says President and CEO Jørgen Madsen Lindemann.

The full press release from ESL on today’s announcement can be found on ESL’s corporate site about.eslgaming.com, together with other information on the company.

* Excludes China

For more information: 
Lars Torstensson, EVP Communications & Investor Relations 
Direct: +46 (0)702-734 879, lars.torstensson (at) mtg.com  

Oliver Carrà, Public Relations Director
Direct: +46 708 666 433, oliver.carra (at) mtg.com

Reach us: communications@mtg.com 

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About MTG AB   

MTG (Modern Times Group MTG AB (publ.)) (www.mtg.com) is a strategic and operational investment holding company in esports and gaming entertainment. Born in Sweden, the shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

About ESL

ESL is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline competitions. It operates high profile, branded international leagues and tournaments such as ESL One, Intel® Extreme Masters, ESL Pro League and other top tier stadium-size events, as well as ESL National Championships, grassroots amateur cups and matchmaking systems, defining the path from zero to hero as short as possible. With offices all over the world, ESL is leading esports forward on a global scale. ESL is a part of MTG, the leading international digital entertainment group. about.eslgaming.com

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