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Viasat will include Kanal 5 in its ‘Entertainment’ package, which is available as part of its satellite offering in Sweden, for customers subscribing to at least two interest packages. The Channel will also be made available to Viasat’s premium IPTV subscribers. TV3 will be available as part of Canal Digital’s ‘Family’ package. Viasat and Canal Digital have also agreed to extend the distribution of Viasat channel TV8 on the Canal Digital platform until the end of 2009.
Hans-Holger Albrecht, President and CEO of MTG, commented: “The inclusion of Kanal 5 in our pay-TV package is a major step in the development of our channel offering. We have now ensured that Viasat subscribers can watch all six major Swedish TV channels on our platform. The agreement also makes TV3 available to Canal Digital’s subscribers, which will further increase TV3’s reach and profile with advertisers.”
“We have been working towards this swap for several years now and are very happy to be able finally to exchange the channels. This is not only an important development for our businesses, but also a milestone for the Swedish television market, enabling satellite viewers to access the major channels across both platforms.”
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For further information, please visit www.mtg.se, email investor.relations@mtg.se, or contact:
Hans-Holger Albrecht, President & CEO
tel: +46 (0) 8 562 000 50
Matthew Hooper, Investor & Analyst Enquiries
tel: +44 (0) 20 7321 5010
Bert Willborg, Press Enquiries
tel +44 (0) 791 2280 850