Patrick Svensk was the founder and CEO of the Zodiak Television group of TV production companies, which became Zodiak Media Group and is a leading international TV production company. Patrick previously served as CEO of MTG’s TV3 Sweden channel and CEO of Swedish TV channel Kanal 5.

Calle Jansson continues in his role as President of Strix Television.

Hans-Holger Albrecht, President and CEO of MTG, commented: “Content is at the very heart of what we do and strong content is what drives our growth. This appointment demonstrates our commitment to take a Group-wide perspective on how we create, acquire and develop programming for our channels across all of our markets. It also reflects the growing emphasis on local content production and our desire to enhance our own in-house production capabilities. Strix has been a front runner and market leader in developing and defining new genres for the modern television landscape, and we intend to build on this success by expanding our in-house creative resources and extending our presence into new markets.”

***

For further information, please visit www.mtg.se or contact:

Hans-Holger Albrecht, Chief Executive Officer
Mathias Hermansson, Chief Financial Officer
Tel:                               +46 (0) 8 562 000 50

Investor & Analyst Enquiries:
Jacob Waern / Matthew Hooper
Tel:                               +46 (0) 736 99 29 91 / +44 (0) 7768 440 414
Email:                           investor.relations@mtg.se

Media Enquiries:
Jacob Waern                
Tel:                               +46 (0) 736 99 29 91
Email:                           press@mtg.se              

Modern Times Group is an international entertainment broadcasting group with the largest geographical broadcast footprint in Europe. MTG's Viasat Broadcasting operates 28 free-TV channels in 11 countries and 38 pay-tv channels in 32 countries. The pay-tv channels are distributed on Viasat’s own satellite platforms in 9 countries, as well as on third party broadcast networks (including cable, satellite and IPTV) and over the open internet. These free-TV and pay-TV channels and pay-TV platforms attract a total of 125 million viewers in 33 countries. MTG is also the largest shareholder in Russia’s leading independent television broadcaster (CTC Media – Nasdaq: CTCM).

Modern Times Group is a growth company and generated SEK 13.1 billion of sales and SEK 2.4 billion of operating income in 2010. MTG’s Class A and B shares are listed on Nasdaq OMX Stockholm’s Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is required to disclose under the Securities Market Act and/or the Financial Instruments Trading Act. It was released for publication at 08.00 CET on 21 September 2011.